Resolute Brewing Company

In Spring 2022, Resolute Brewing Company of Centennial, Colorado, approached 88 Design Group (where I work) with a desire to refresh their brand. They wanted a new look that would maintain the spirit of where they have been, but signal where they are going. Previous versions of their logo featured a compass and eye icon. Resolute indicated an interest in keeping an aspect of the compass element, and bringing in some brewing related iconography. The result is a hinted compass arrow through the top section of a hop, pointing north towards “Resolute” to symbolize Resolute Brewing as the craft beer destination.